NewSight Reality’s TOM Changes the Trajectory for Augmented Reality Market

Antiquated projection based visualization for Augmented Reality prohibited mass adoption. Enter NSR’s TOM to change the game!

November 21, 2022 -- NEWSWIRE-- Jacksonville, FL-- NewSight Reality (NSR), a leading developer of next generation Augmented Reality (AR) technologies, announced it has successfully demonstrated AR through its proprietary TOM (Transparent Optical Module). This marks the first time in history AR has been achieved through a see-through near-eye display and represents a major milestone towards enabling mass adoption of next generation AR products and solutions.

“We are no longer a paper tiger with models and concepts,” said NSR CEO and President Phil Garfinkle. “We’re incredibly excited to demonstrate a near-eye transparent module that is the basis for the next generation of Augmented Reality. We have a display and optics engine that can plug into any AR system. Lighter weight, lower power consumption, and daylight use are just a few examples of TOM’s distinct advantages. TOM is akin to moving from a tube-based monitor or projection TV to a bright flat screen display.”

Developed by NSR with its partners, TOM is a generational leap over current AR technology and takes a fundamentally different approach to AR displays and optics. Bypassing the need for traditional optical combiners, TOM replaces the light engine and optical engine with a single multi-layer hermetically sealed transparent module. Calibration is only required once at manufacturing.

“We are pleased to support NSR’s product development with our unique micro-LED display technology,” stated Mike Wiemer, chief technology officer of Mojo Vision. “Our micro-LED displays have the industry-leading brightness, power efficiency, and ultra-high pixel densities required by XR customers like NSR.”

TOM is capable of over 80% transparency and high light efficiency thanks to the module’s direct transparent display, which is in close proximity to the eyes. This enables exceptionally low power consumption and daylight operation versus projection / waveguide-based light transmission and complex optics.

With a thickness ranging between 1.5 to 2.0 millimeters and weight of approximately 2 grams, the result is a scalable (without increasing thickness) proprietary transparent module that can be produced with either a flat or curved form factor allowing for simple integration with eyewear of all types: prescription, fashion, and even tactical.

“I have been monitoring the progress of NSR’s TOM for over a year,” stated General Wesley Clark. “NSR’s Transparent Optical Module provides tremendous advantages in military programs by providing light weight, low energy, and daylight operations that are needed in strategic Augmented Reality applications.”

The above photo is a model of NSR’s Transparent Optical Module that can be embedded into a regular eyeglass lens to provide Augmented Reality.

The innovative technology behind TOM allows for practical and dynamic functionality across a variety of different use cases from everyday use to more extreme, tactical applications.

Interested parties should contact NewSight Reality to arrange a private demonstration of TOM (info@newsightreality.com). Micro-OLED and micro-LED versions of TOM will also be shown at the Consumer Electronics Show (CES) January 5-8, 2023 in Las Vegas. These demonstrations will further illustrate TOM’s adaptability to the unique requirements of specific products across a broad array of industry applications.

About NewSight Reality, Inc.

NewSight Reality, Inc. (NSR) has established a world-renowned team of experts to deliver and navigate its technology into modular plug-in solutions for the next generation of AR display / optics. NewSight Reality currently has nine core patents issued in the United States and around the world, with another 30+ applications pending. NSR's contract with the US Special Operations Command (USSOCOM) Directorate of Science and Technology is helping to drive the advanced development and testing of a prototype of its Transparent Optical Module (TOM). NSR has established national and international partnerships to speed the development, integration, and testing of its near-eye display technology.

To learn more about NewSight Reality, Inc., please visit www.NewSightReality.com OR email us at info@NewSightReality.com.

NewSight Reality Announces SOCOM Contract Award

Contract accelerates NSR’s disruptive see-through near eye technology

NewSight Reality, Inc. (http://www.NewSightReality.com ) (NSR) was awarded a firm-fixed-price contract for design and test of a functional prototype level Transparent Optical Module (TOM) with US Special Operations Command (SOCOM) Directorate of Science and Technology. The total contract value of this contract will be a cumulative $14+ Million over 40 months if all options are exercised. The contract includes Research and Development funding to further develop and test a prototype of NSR’s TOM, which leapfrogs current approaches to Augmented Reality displays.

TOM is a see-through near-eye display and optics technology that has limitless potential for applications within the Augmented Reality (AR) space. While major players in the AR industry continue to experience frustration with the limitations of current projection technologies, TOM offers a transformational shift away from those antiquated and restrictive approaches. “The industry is busy rowing upstream, chasing incremental improvement in decades old technologies that have little room for enhancement,” says Phil Garfinkle, NSR’s President and CEO. “We’re innovating in a different direction on a speedboat toward open waters. TOM’s packaged design, which includes all components necessary for an AR display, offers a solution that can be reshaped and resized to plug and play into any number of applications.” In addition to its versatility, TOM will be lighter, more energy efficient, and more resilient than currently available display and optics technologies.

The technology that enables TOM has been developed by NSR over the past two years, resulting in five (5) issued patents and over 30 US and foreign patent applications in process. Many of the features of TOM have been specifically designed to overcome tough obstacles that the industry currently faces, including bulky form factor, high energy consumption (especially for daytime operation), and lack of field practicality.

“We are very pleased that SOCOM recognizes the importance of developing our approach to advance the technology in this space,” states retired U.S. Army General Wesley Clark, Board Member of NSR. “With SOCOM’s support, the development and testing of prototype TOM will be functionally focused and tuned for various application environments. NSR will be refining the technology, algorithms, and functional usage of TOM in operation. SOCOM support and guidance is driving ‘best practices’ in development and testing to assure and maximize the ultimate performance of this technology.”

“We are bringing together the best and brightest in the industry to innovate our TOM technology,” states Phil Garfinkle. “Successful products begin with simple designs that address complex challenges. Our unique approach of utilizing the user’s brain to visually process and combine the virtual images from NSR’s near eye display in the foreground and the real world images from afar is a technological marriage of photonics, optics and neuroscience.”

NSR plans to work with a host of innovative strategic organizations to develop several applications for TOM, ranging from stylish designer glasses to integrating TOM into microscopes, safety goggles, and other display environments.

Would you like to learn more? Contact us or send an email to info@newsightreality.com